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Showing posts from March, 2020

Growing Your Social Capitol

Domain Expert: For this I made a connection with a guy name Ben and he is a current driver for Uber. I called Uber and was able to find Ben by requesting some sort of administration in my area. Ben is able to offer me advice on providing transportation service to consumers. He has given me advice on how price can impact my consumers. This will benefit the business because it allows a connection that can help give advice on altering price as consumer demand and ideology changes. Expert on Market: For this I made a connection with a guy name Chris and he works for Lyft who provides electric scooters to downtown Miami. I met him by going downtown and waiting for the business to come by and check on the scooters. For me, his favor is to help me understand the benefit of how far apart to place the scooters and how many to put in each location. This will enhance my business opportunity by allowing me the ability to effect a wide range of people. Important Supplier: A connection has bee...

Idea Napkin No.2

Me: My talents are within my work ethic. I will go to great lengths to see what I contribute to succeed. I aspire to be successful. It does not matter specifically what the goal is, I want to accomplish it. When it comes to my scooter business, I want it to be successful. It will be related to my name but in the future I only want people to benefit from it. I don’t need recognition for it. What are you offering to customers?  I am offering a service that will provide a form of transportation to the people who are on the University of Florida campus. The campus already has bus systems but there are long ranges on campus where the bus system does not reach. I witness people on the campus speed walking or even jogging across campus when running late, but this scooter can help them. Who are you offering it to?  This service is being offered to a wide range of people. There are young students who are 18-23 typically on the campus. Also it will be of assistance to the older fa...

Elevator Pitch No. 2

https://youtu.be/BFQ7k60xeaI The feedback that I was given after my first elevator pitch is that my idea was good, and it could be beneficial to my target audience. Also, my electric scooters on campus idea is similar to systems that Uber and Lime provide in big cities, and it was mentioned how they are successful there. On the other hand, it was stated that I did not mention anything about the price of the service or if it simply would be something expensive or relatively affordable. With this feedback, I first decided to stand up instead of sitting down because I felt it would make the video flow better. In addition, I cut down more on the setting the scene intro scenario, and this allows me to speak more on the wider range of people that could benefit. I took communicating the price as a big piece of feedback, so I mentioned in the pitch that it would be affordable.

Create a Customer Avatar

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My customers can be anyone but being on a college campus where students are the majority, the bulk of my customers will be young adults between the ages of 18-23. Some of them may have cars and also some may have mopeds. The types and quality of their means of transportation would depend on their financial status. When creating my avatars, I tried to come up with a couple that appears to be young to represent the student body. When it comes to relatability, I too am a student that is 20 years old and my car is not new, yet it gets me to my destinations. This is not a coincidence because the majority of college students are around my age and their cars often are not the latest models. When it comes to finances, it is very helpful that I am able to have my own transportation, but with the lack of funds, it is good that I do not have a vehicle that requires high maintenance.

What’s Your Secret Sauce?

Five Things That Make Me Unique: 1.      I am a dependable person and I will get things done. 2.      One thing I am good at is trying to hear out every side of situations and opportunities. 3.      My background is very diverse, so I am able to relate to a majority of different people. 4.      I have always been a person that is a go-getter and am relentless to get things done. 5.      I am good at being able to plan and prioritize when it comes to tasks and work that needs to be done. Interviews: Link to Interviews 1.      Jay is my mentee who sees me as an older role model. He believes that I have a good ability to brainstorm ideas. 2.      Jelani is in my mentorship family. If you ask him, he thinks I am good at networking with the people that are around me. 3.      Gary has been one of my close fri...

Figuring Out Buyer Behavior No. 2

Interviews:  For this assignment, I interviewed three students that are members of my fraternity at the University of Florida. Begin with alternative evaluation:  When it comes to evaluating their alternatives, the majority of the time the deciding factor will have to be the cost of the service. Since they do not make much money from their minimum wage jobs, their budgets do not allow to be dedicated to many extra things. Also, convenience is an important factor. They do not want to spend money on something that is not efficient for them. How/where do they buy:  The segment is more like to use services that are accessible online and through their phones. More people are using debit and credit cards instead of cash, so any system that has the ability to link a bank account will be what the segment benefits from the most. Post-purchase evaluation:  Whether the product is fast and at a reasonable price is what will matter the most. If the purchase did not b...