Figuring Out Buyer Behavior No. 2

Interviews: For this assignment, I interviewed three students that are members of my fraternity at the University of Florida.

Begin with alternative evaluation: When it comes to evaluating their alternatives, the majority of the time the deciding factor will have to be the cost of the service. Since they do not make much money from their minimum wage jobs, their budgets do not allow to be dedicated to many extra things. Also, convenience is an important factor. They do not want to spend money on something that is not efficient for them.

How/where do they buy: The segment is more like to use services that are accessible online and through their phones. More people are using debit and credit cards instead of cash, so any system that has the ability to link a bank account will be what the segment benefits from the most.

Post-purchase evaluation: Whether the product is fast and at a reasonable price is what will matter the most. If the purchase did not benefit when they needed it the most then it would be considered a bad idea to the segment.

Report your findings: The three students are interested in the service and want to know more details about how the service would work before being fully invested. The students believed it would be good if it was able to be linked to their debit cards. The price and how convenient the service would be on campus is what will determine how great the idea will be.

Conclusion: After conducting the interviews, the segment can be determined as people who want to invest their money into something that benefits them, and it will not be a waste.


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